Whether buying a cup at your favorite cafe' or buying a coffee gift for your favorite coffee enthusiast, the added price of buying fair trade coffee is just pennies. The average premium for fair trade coffee the farmer receives is approximately 20 cents per pound.
Coffee farming is a very labor intensive process and grown in remote areas not easily accessible by roads. The benefits to the grower are obvious guaranteeing a minimum price to cover costs and a slight premium to be utilized for things such as healthcare, education, farming improvements, and environmental conditions. It also ensures sustainability to keep up with demand. In addition, there are less chemicals and pesticides used in the process providing a better healthier product.
The retailer sells a more valuable product while increasing public relations. Even if the cafe' increases the selling price of a cup of fair trade coffee, the demand should not be affected. It could also be a positive advertising source increasing sales volume. Fair trade coffee gifts add more meaning to the giver and recipient.
If you can buy a higher quality tastier product and help the local and global economy and environment, why would you not buy fair trade coffee? Next time you order your favorite brew or fair trade coffee gift, you can feel good about buying it by doing some good.
Fair trade coffee is an international certification that ensures certain safety and working conditions for the farmers and guarantees an agreed upon livable price while promoting environmentally sustainable practices. Part of the revenue is used for projects that improve the living conditions of the farming community. A similar certification exists for fair trade chocolate and fair trade cocoa.
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